Australian Red Cross Lifeblood (the Blood Service) is bound by the Privacy Act 1988 and is committed to protecting the privacy of personal information.

Email addresses provided via this website will only be used to respond to specific user queries and will not be added to any mailing lists, nor disclosed to any other party without users’ knowledge and consent and as intended, unless required by law.

Visitor logs are used on this site for statistical purposes only. No attempt will be made to identify specific users or their browsing activity. De-identified data from these logs may be used to update and improve this website.

Email addresses and other demographic data provided via the Transfusion Online Learning system will be used for learner registration and access to the medical education materials.

The information in the Transfusion Online Learning system will be used to supply a certificate of completion/attendance to learners upon successfully completing an education activity; and provide this data to approved participating organisations for the purposes of staff credentialing, continuous professional development or organisational accreditation. This may also be used for notifying learners of updates and new education materials in the system.

Currently we are using Google Analytics to analyse the audience of the website and improve our content. No personal information is collected from Google Analytics. For further information on the privacy policy concerning Google Analytics, please visit the website.

The Blood Service’s Privacy Policy details how to access information, how information is stored and how to make a complaint.